Conceptualized and designed a new logo for a Toronto catering company, Artistic Edibles, a high-end catering and event planning company that is intended for an audience who appreciates quality ingredients, delectable meals and artistic presentations.
Logo development for Vertex Plumbing and Heating in Victoria, Canada.
Designed advertisements, flyers and bus shelter advertisements for A&W restaurants in Vancouver lower mainland.
411 Senior’s Centre {student work}. Designed a multi-platform campaign for a senior’s centre in Vancouver, BC. Based on the target demographic, the campaign focused on the idea of welcoming single seniors into a new social scene. The ads each target a specific need that seniors have and provide them with a service, activity or social setting to accomadate it. Designed and constructed three magazine ads, an outdoor bus shelter ad, a postcard that doubled as two dance tickets, a micro site and an iphone application.
Corequest marriage counselling in Vancouver {student work}. Personal project. Designed two ads for a marriage counselling service, utilizing strong visuals to tell the story of a typical marriage, illustrating the idea that Corequest can help couples to mend their marriage.
Lighthearted and fun, this emergency sex kit is targeted to women aged 28-40 who are open-minded and appreciate a humorous approach to the subject , while still allowing for a decidedly feminine packaging that shows off their style. The names and phrases on the packaging emphasise the feminine and humourous with a play on words, predominitely from song titles and choruses that speak of love and romantic encounters. {Student work}.
Developed ad campaign for 24 Hours Vancouver, a daily paper, featuring a winning prize of a trip for two to Venice, Italy. The target market for this campaign was women, aged 18-35 who enjoy intellectual and creative stimulation and who love the thrill of adventure, romance and mystery. This campaign featured a wrap, a full-page ad, four half-page ads, and five password ads. Illustrated and designed page layouts and created item illustrations to be used throughout the ad campaign. {student work}.
Developed branding, packaging, labels, and promotional material for EP Brewing, a Vancouver-based brewing company. Designed packaging to resemble a musician’s amp to engage and capture the target market of males in their early twenties to late thirties in the music scene. The concept and packaging were recognizable for their unique design concept, and the collateral emphasized the company’s support of local Vancouver bands. {Student work}
I specialize in advertising and brand development and have a diploma in Graphic Design from the Visual College of Art and Design in Vancouver. My top favorite activities are Pez collecting and impromptu game nights. I grew up thinking my mom had invented 'Balderdash'. We called it 'the Dictionary Game'.